Bengaluru: Reid & Taylor Apparel, the iconic men’s fashion brand, has officially stepped into the digital retail space with the launch of its e-commerce website, reidandtaylor.in. The platform, live as of today, offers a comprehensive collection of menswear, including shirts, polos, suits, trousers, chinos, and accessories, catering to modern customers seeking effortless shopping experiences.
Adding to this milestone, the brand will expand its online presence by debuting on the fashion e-commerce platform Myntra starting Friday at midnight.
Subrata Siddhanta, CEO of Apparel and Retail at Reid & Taylor, shared the announcement via LinkedIn, stating, “Today we have inaugurated our online business of Reid & Taylor Apparel. Now for all the men on the mission in India, we are just a few clicks away.” The post also featured snapshots of the sleek new website, underscoring the brand’s commitment to a seamless online shopping experience.
Bollywood Connection and Legacy
In a bid to resonate with younger audiences, Reid & Taylor recently appointed Bollywood actor Vicky Kaushal as its brand ambassador. This move aligns with the brand’s vision of blending its heritage appeal with modern sensibilities.
Founded in the 1830s by Scottish entrepreneur Alexander Reid and financially supported by Joseph Taylor, Reid & Taylor has long been synonymous with luxurious suiting and tailored excellence. Its Indian journey began in 1998 under S. Kumars Nationwide Ltd. (SKNL), where it quickly became a trusted name in premium menswear.
Aggressive Expansion Plans
While embracing digital transformation, Reid & Taylor has not neglected its offline growth. Over the past year, the brand has been expanding its brick-and-mortar footprint, with seven new stores launched in Mumbai this April alone. The company aims to operate 40 stores across India by the end of FY25, reinforcing its dual-channel retail strategy.
With the launch of its e-commerce site and Myntra partnership, Reid & Taylor is poised to capture the attention of a wider audience while continuing to build on its legacy as a premium menswear brand.