Bengaluru: Iconic US-based sportswear brand New Balance has strengthened its presence in Pune by opening its second retail store at Phoenix Marketcity Mall, Viman Nagar. This follows the earlier success of its inaugural Pune outlet at Phoenix Mall of the Millennium, Wakad, which debuted earlier this year.
The newly launched store features a curated range of performance and lifestyle products, showcasing cutting-edge innovations like Fresh Foam X and FuelCell technologies. These proprietary offerings underscore New Balance’s commitment to blending style with functionality for athletes and casual wearers alike.
“We have received a great response from Pune after our initial launch, and the city’s vibrant sports culture reinforces our commitment to expanding here,” said Radeshwer Davar, country manager, New Balance India. “Through this new store in Phoenix Marketcity, Viman Nagar, we aim to offer the people of Pune greater access to our brand and deliver an elevated brand experience.”
A Legacy of Innovation and Global Expansion
Founded in 1906 by William J. Riley as the New Balance Arch Support Company, the brand initially focused on arch supports to enhance shoe fit. Today, it has evolved into a global leader in athletic footwear and apparel, known for its performance-driven innovations.
New Balance’s journey in India began in the early 2000s but faced a brief hiatus. The brand returned in 2016, partnering with The Major Brands Group to re-establish its presence. The first standalone store opened at DLF Mall of India, Noida, marking the beginning of its resurgence in the Indian market.
In 2022, New Balance established its India subsidiary, paving the way for rapid expansion. The brand opened its first company-owned store in Hyderabad in February 2024, followed by launches in Mumbai, Bengaluru, and Pune.
Strengthening Pune’s Sports Culture
With the launch of its second store in Pune, New Balance reaffirms its dedication to serving India’s growing sports and fitness community. The move not only enhances accessibility to premium sportswear but also celebrates the city’s dynamic sports culture, promising a blend of style, innovation, and performance for its patrons.